Democracy cannot survive if we give up on half of our fellow citizens.
Every day, Trump further erodes the fundamental pillars of our democracy. And yet, while anti-Trump fervor is high, as many as 45% of Americans still approve of the Trump Presidency. With this level of support, Trump maintains a strong hold over our elected officials, our institutions, and our country's future. Unfortunately, efforts to counteract Trump's lies are not reaching or swaying his supporters who interact with a completely separate set of messages and 'alternative facts' that are objectively false.
Our solution is to amplify your voice.
Minus 45 is an initiative to reduce Trump's popularity. We're crowdsourcing messages to share with Trump's supporters, sending these messages as targeted ads, testing them, and funding the ones that prove most effective at reducing his support.
We believe the best way to end the Trump presidency is for Americans to talk to Americans. We need to engage Trump’s supporters - with truth, with persuasive messages, with your stories. Make a difference that no pundit or political consultant can.